It sounds like a variation of the old lament by men that they can’t figure out what women want. It is, however, a much more serious concern. Figuring out what issues and activities matter to the contemporary woman is important to politicians, yes, but it also matters to government agencies, universities and other educational institutions, non-profit organizations and it should even matter to corporations and churches as they attempt to connect with women employees, customers, and congregationalists.
In 2013 there are any number of issues that matter to American women. According to NOW (the National Organization for Women) there are six priority issues:
- Abortion Rights/Reproductive Issues
- Violence Against Women
- Constitutional Equality